Have you noticed that when you have heard a song many times, the next time you listen to it, takes fewer opening notes to recognise it? Why does this happen? According to Neuroscience, recurring stimuli need less attention to be noticed and are faster and more accurately read or named, as the brain requires less information and uses less energy to identify them.
Do you remember when was the last time that you booked a hotel for your vacations or went to a restaurant when visiting a new destination, without first looking at the reviews about it? Certainly, I don’t!
Nowadays, there is not a single company that does not talk about the importance of being customer-centric, how serious they are about it and how much they invest towards that direction. The question that arises though is if they are using metrics that their customers would care about or is this not the case?
Read more: Customer-Centricity – Just a Word or Part of our DNA?
Incentives, rewards, and compensation play a central role in the relationship between employer and employee, hence it is critical for organisations to understand the views of the latter towards these, as according to Maslow, they are key factors to the fulfillment of individual needs.
Human motivation is a complex and well-studied subject with roots in different academic disciplines including psychology, sociology, economics, and political science. The term motivation derives from the Latin word movere, which stands for movement and according to Honeycutt, Ford and Simintiras is defined as “the inner force that guides behaviour and is concerned with the causation of specific actions”.