Every now and then, we all find ourselves stepping onto the scale, but most of the times we don’t like what we see. How great it would be if we could stand there and just by commanding “Lower!”, the number would immediately obey and do as it is told to. Regrettably, this doesn’t happen in real life, as this is a metric that is beyond our control.
The famous opening phrase of Act 3, Scene 1 from William Shakespeare’s classical play Hamlet is: “To be, or not to be?”. In the speech that follows, Prince Hamlet complains about the sufferings and injustices of life, but he also understands that the alternative might be worse.
If you look at today’s title, you may be asking yourself if this is going to be a sales blog post or something like bonus material related to Grammar! But not to worry, since as you will find out, Grammar is quite important when it comes to Sales.
You may have heard about the story of how that simple and straightforward question has increased the annual revenue of a McDonald’s franchise owner more than $200.000, back in the 1970s and has made the company millions of profits since then. Come to think of it, one of the most effective marketing tools ever, came out from these six words.
During the last month, I had the chance to watch on Netflix an American sports documentary called “The Last Dance”. This mini-series of ten episodes does a flashback in the career of Michael Jordan, who is considered by many people and (myself included), the best basketball player ever. The series also focuses on the Chicago Bulls, Jordan’s team, and mainly on his last season with them (1997-1998), in which they became NBA Champions for the sixth and last time, within a period of 8 years.
The Bulls not only had the best player in the league, they also had a great team featuring among others Scottie Pippen, Dennis Rodman, Horace Grant and Tony Kukoc. They also hired Phil Jackson as their coach, who won six championships with the Bulls and five more with the L.A Lakers during the 00’s.