Nowadays, there is not a single company that does not talk about the importance of being customer-centric, how serious they are about it and how much they invest towards that direction. The question that arises though is if they are using metrics that their customers would care about or is this not the case?
Read more: Customer-Centricity – Just a Word or Part of our DNA?
Incentives, rewards, and compensation play a central role in the relationship between employer and employee, hence it is critical for organisations to understand the views of the latter towards these, as according to Maslow, they are key factors to the fulfillment of individual needs.
Human motivation is a complex and well-studied subject with roots in different academic disciplines including psychology, sociology, economics, and political science. The term motivation derives from the Latin word movere, which stands for movement and according to Honeycutt, Ford and Simintiras is defined as “the inner force that guides behaviour and is concerned with the causation of specific actions”.
In my previous blog post, I have referred to the way that digitalisation is affecting Sales and that it is high time for sales organisations to review “analogue” approaches, in order to be more successful in this new era. Today, I’m going to share some ideas on how this may be achieved.
It is without a doubt evident that we live in a more and more digitalised world, which has significantly affected our daily lives and routines in several ways. This digital transformation has also affected Sales, primarily by shifting the “balance of power” between seller and buyer in favour of the latter.